Understanding Demographics

Demographics reveal changes in a population over time. More specifically, demographics relate to changes in a population’s age, gender, geographical location, marital status, educational attainment, employment status, household income, race, religion, and health.

Generation X, Y, and Boomer Parents Adopt Less Conventional Roles

While moms are doing more paid work outside the home than in the past, dads are contributing more to household chores and child care,...

Minorities, Especially Hispanics, Suffer From Government Alienation

Americans are feeling less alienated than they have in twenty years, but the vast majority of citizens still feel that Washington officials are out...
Man Up! Male Modesty Can Hinder Career Success

Man Up! Male Modesty Can Hinder Career Success

If you are a man looking for employment now is the time to do away with false—or real—modesty, says research from Rutgers University. Men...

Basking in Reflected Glamour: A Sexy Brand Can Make Women Feel...

Brand images are so powerful that merely carrying a shopping bag with company’s logo can affect how consumers feel about themselves, says research from...

3 Million Baby Boomers Will Live to Age 100 or Older

According to the U.S. Census Bureau, there are about 500,000 centenarians in the world, and almost 100,000 in the United States. Moreover, the Census...

Latinos Are the Most Discriminated Group in the United States

Latinos are facing discrimination more than any other group in the United States, say the majority of Hispanic and non-Hispanic respondents in an AP-Univisión-GfK...

Millennial Empathy Is Lower than Previous Generations

College students today are less empathetic than those of previous generations, says a study from the University of Michigan. Young adults in the 1980s...

Millennials Are More Like Grandparents Than Baby Boomer Parents

Millennials Have More in Common with Grandparents Than Baby Boomer Parents

Latinos Lead Other Ethnicities in Buying and Living Green

Latest consumer research indicates that Latinos are surging ahead at shopping green and practicing eco-friendly efforts. More Latinos than non-Hispanic whites see global warming and climate change as real threats to our earth, facts which mirror current Latino buying trends.

Autonomy Varies Between Chores and Teens for Generation Z

Why do teens make the decisions they make? How do parents know when the time is right to step in, and when to let them be? Pennsylvania State University researchers are closer to figuring out which factors account for teen autonomy and dependence, and factors like parental educational level and income may contribute.

Tasteless Ads Negatively Affect Educated and Higher Net-Worth Consumers More

One-third of Americans will not buy a brand because of a distasteful advertisement, and more than one-quarter will not buy a brand if they...

Early Exposure to Explicit Media Could Lead to Early Sexual Behavior

Early sexual activity may be related to the amount of explicit media that teens had been exposed to as young children, says research from...

Women Are More Miserable in Old Age Than Their Male Peers

"While women tend to live longer than men, this study shows that they are at greater risk of living with disability and much of...

How High Incarceration Rate Among Blacks Hurts Loved Ones

When an individual is incarcerated, family and loved ones suffer concrete consequences.

Grandma Posted Your Nudie Pics! — Baby Boomers Flock to Facebook

According to statistics from Marketing Charts, between September 2008 and February 2009, the number of American female Facebook users over 55 grew by 175 percent, making it the fastest-growing demographic on the site.

Generation Z Kids Who Live Near Parks Are More Active

The more parks and recreation areas near their homes, the more likely Generation Z children will be physically active

Americans Respect the Elderly, See Millennials and Gen Xers as Self-Indulgent

Baby Boomers and the Silent Generation are the most generous age group. Millennials and Gen X are the most self-indulgent, though Xers are most innovative.

Who Peed in Your Red Bull? Millennials Have Little Faith in...

The American Dream is dead, and the United States is on the wrong track, say Millennials.

Luxe Fever: Keeping up With the Joneses Increases With Income

A Pew Research report on the middle class has determined that our happiness depends on where we live and how expensive it is to...